Type: Subsidiary
Industry: Fashion
Founded: 1966; 55 years ago in Vicenza, Veneto
Headquarters: 6, Via Ercole Marelli, Milan, Italy
Area served: Worldwide
Key people: Bartolomeo Rongone (CEO), Matthieu Blazy (creative director)
Products: Ready-to-wear, handbags, shoes, accessories, jewellery, fragrances
Revenue: €1.168 billion (2019)
Owner: Kering
Website: Bottegaveneta.com
Bottega
Veneta
History of
individuals // Bottega Veneta is for individuals
who stay consistently up-to-date on the very latest in high fashion and luxury, due to the label's esteemed reputation for artful design and fine craftsmanship.
Since Bottega's amelioration – sparked by creative director Tomas Maier in 2001 – the brand continues to reflect on its initial, refined essence rather than playing into the widespread hype surrounding logomania and other trends.
Since Bottega's amelioration – sparked by creative director Tomas Maier in 2001 – the brand continues to reflect on its initial, refined essence rather than playing into the widespread hype surrounding logomania and other trends.
____Bottega Veneta is a name often uttered by individuals
[botˈteːGa ˈvɛːneta]
[botˈteːGa ˈvɛːneta]
Revenue: €1.168 billion (2019)
Founded: 1966 in Vicenza, Veneto
[botˈteːga ˈvɛːneta]
Bottega
Veneta
History of
non-branded philosophy
non-branded philosophy
The Bottega Veneta philosophy is rooted in restraint, subtlety and discretion. Its language is silence, audible only to those who listen.
Michele Taddei & Renzo Zengiaro
Michele Taddei & Renzo Zengiaro
Bottega's roots tie it to a non-branded philosophy that gave its items a rarefied pith. Advertising with the slogan, "When your own initials are enough," the brand established itself as an understated treasure from an early start.
(1)____Bottega Veneta originated in 1966 in Vicenza, Italy. The brand was founded by Michele Taddei and Renzo Zengiaro and its primary product was leather goods.
LOGO
1966
History of BV
(3)____The eighties were when Bottega first gained a great deal of recognition by famous artists and celebrities alike. A regular patron, for example, was Andy Warhol. He often stopped into the New York boutique – and even went on to produce a short film for the brand.
(2)____In the late seventies Taddei and Zengiaro left control of the brand up to Taddei's former wife, Laura Moltedo.
80's
70's
Andy Warhol [[ 80'x
ANDY WARHOL [[ 80'X
ANDY WARHOL [[ 80'X
ANDY WARHOL [[ 80'X
ANDY WARHOL [[ 80'X
ANDY WARHOL [[ 80'X
ANDY WARHOL [[ 80'X
____"When your own initials are enough"
(4)____In the nineties, during the logo craze, Bottega adopted more trend-driven design elements and saw a decrease in popularity during the highly competitive decade. There was an attempt to reinvigorate the label with the appointment of head designer Giles Deacon, but it wasn't.
90's
bottega veneta ///
Giles Deacon's collection
Giles Deacon's collection
creative director
90's // Giles Deacon
(5)____Everything was unsuccessful until the company was acquired by the Gucci Group in 2001 that Bottega regained some traction.
At the time of the transition, new creative director Tomas Maier took over design and set out to implement the brand's early ideologies. Stepping away from logos, Maier highlighted the brand's famous Intrecciato weave and focused on more clarified design.
At the time of the transition, new creative director Tomas Maier took over design and set out to implement the brand's early ideologies. Stepping away from logos, Maier highlighted the brand's famous Intrecciato weave and focused on more clarified design.
00's //'' GUCCI GROUP
Tomas Maier, creative director since 2001
The brand's famous Intrecciato weave
The sewing machines the young house was equipped with lacked the strength that those of other purveyors possessed, making it impossible to fuse more robust leathers. The solution to this problem was the primary innovation that set the label up for success in the early seventies: the Intrecciato Weave.
In order to utilize delicate, supple leathers effectively, the brand opted for a woven pattern to supply its handbags with durability. Intrecciato was chosen because it is the Italian word for "braided." Past creative directors have adapted this technique, showcasing its versatility through different textures and colorways. To this day under Daniel Lee, the intrecciato weave is vastly recognizable and cherished in the fashion industry, and it appears across all categories of Bottega's accessory offerings.
In order to utilize delicate, supple leathers effectively, the brand opted for a woven pattern to supply its handbags with durability. Intrecciato was chosen because it is the Italian word for "braided." Past creative directors have adapted this technique, showcasing its versatility through different textures and colorways. To this day under Daniel Lee, the intrecciato weave is vastly recognizable and cherished in the fashion industry, and it appears across all categories of Bottega's accessory offerings.
In 2006, the company implemented a school to train leather artisans, Scuola della Pelletteria.
Scuola della Pelletteria
Intrecciato
Tomas Maier
____"The Italian artisan was the starting point. ///>Today, the collaboration between designer and artisan is at the heart of everything we do."
______"The Italian artisan was the starting point. ///>Today, the collaboration between designer and artisan is at the heart of everything we do."
(6)____Presently, Daniel Lee holds the position of creative director. He took the role halfway through June 2018, and at the time had little recognition as a young, British designer, though his track record was more than impressive.
Previously, he had worked at Celine under Phoebe Philo as director of ready-to-wear, and before that held positions at Maison Margiela and Balenciaga. Since his joining Bottega Veneta, the company has been catapulted into the spotlight of must-have fashion.
Previously, he had worked at Celine under Phoebe Philo as director of ready-to-wear, and before that held positions at Maison Margiela and Balenciaga. Since his joining Bottega Veneta, the company has been catapulted into the spotlight of must-have fashion.
Modern-Day Bottega with Daniel Lee
Daniel Lee, creative director since June 2018
This "New" Bottega, characterized by Lee as clean and back to the essential, came just in time for "Old" Celine fans to pick up, as Harper's Bazaar sharply pointed out in December 2019.
Maison Margiela & Balenciaga >> CEline >> Bottega Veneta
Just eighteen months into his new role, Daniel Lee received a number of Fashion Awards including Brand and Designer of the year. This was no surprise to the industry, as it had just seen his work develop a new fanbase for Bottega in the blink of an eye.
On November 10, 2021, Bottega Veneta and Daniel Lee announced the creative director's departure from the label after three years.
"My time at Bottega Veneta has been an incredible experience. I am grateful to have worked with an exceptional and talented team and I am forever thankful to everyone who was part of creating our vision," said Lee in a statement.
bottega veneta //
Daniel Lee's collection
Daniel Lee's collection
____a fresh perspective and a new sense of modernity
STARS & BOTTEGA VENETA
Slowthai / Virgil Abloh / Kwes Darko and Skepta
Indira Scott / Zazie Beetz
Mary J. Blige / Lil' Kim
hailey bieber / Rosie Huntington-Whiteley
A$AP Rocky, "IT AINT A GRINCH , AINT A GROUCH. JUST BOTTEGA"
A New Chapter at Bottega Veneta
Matthieu Blazy, creative director since 15.11.2021
On November 15, 2021, Bottega Veneta named Matthieu Blazy as the new creative director of Bottega Veneta, effective immediately.
said Bottega Veneta CEO Rongone in a statement.
"Matthieu Blazy is an extraordinarily talented individual, whom I am proud and excited to entrust with the creative helm of our luxury House. Bottega Veneta has always been equated with signature craftsmanship and distinctive creativity. Matthieu's appointment will further enhance the modern relevance of our brand and accelerate our growth, while preserving the values that are at the core of Bottega Veneta."
CREated by MS
He will present his __first__collection for the label in February 2022...
He will present his___first collection for the label in February 2022...